Elevating the Experience of Gifting in London
The Floral Atelier
At 100 Roses London, we envision every bouquet as more than an arrangement of flowers. It is a statement of refinement — an expression of sentiment transformed into art.
Our philosophy was born from a desire to redefine contemporary floristry. In contrast to ordinary, mass-produced designs, we embrace a more elevated approach — one grounded in craftsmanship, intention, and timeless elegance.
Operating from our private London studio, we function as a modern floral atelier, blending classical techniques with clean, architectural design. Each creation is thoughtfully composed, balancing structure, texture, and movement with meticulous attention to detail.
We do not keep inventory — we carefully select.
Our flowers are sourced directly from elite international growers, including renowned tulip cultivators in the Netherlands and premium rose farms in Ecuador. Every stem is evaluated with precision, and only those that meet our uncompromising standards are chosen.
Anything less than perfect does not leave our studio. Excellence defines every bouquet we create.
We treat floristry as an art form.
Handcrafted Artistry
Each arrangement is individually hand-tied by our skilled florists, ensuring fluidity, symmetry, and harmony in every design. Without the use of machinery, we rely solely on craftsmanship and creative instinct to shape each piece with balance and sophistication.
Every bouquet is crafted with care, intention, and artistic sensitivity.
Luxury lies in the experience as much as the product itself.
From expert hydration during transit to our signature presentation packaging, every detail is designed to preserve freshness and elevate perception. A handwritten message accompanies each order, adding a personal and meaningful finishing touch.
Whether delivered to a residence in Mayfair or an office in the City, our service is discreet, seamless, and delivered with the highest level of professionalism.